MTV CEO tells attendees to ‘evolve or die’

Stephen Warley July 19th, 2006

Easier to say for a television brand that has always been synonymous with reinvention and innovation. Judy McGrath also showed CTAM attendees an old MTV promo from the 80s of a roller-skater with a boom box TV on her shoulder blaring MTV. The tagline, “Take MTV to go.” She said, “We always knew our audience would take MTV with them if they could and now they can.” Read about other interesting nuggets and stats from McGrath’s keynote, after the jump…

From Judy McGrath’s CTAM keynote:

“Content provides the connection, not just brands.”
“Multiple platforms don’t dilute brands, they enhance them; MTV research shows that more on-demand content translates into increased ratings and brand loyalty.”
MTV saw a 40% increase in video streams from March to April of this year.
MTV now owns 120 channels and 100 websites.
MTV has 750,000,000 mobile users around the globe, more than any other company in the world.
MTV research shows that 57% teens create content for web; spend 3 hours on the web every day; and 9 out of 10 use the web for homework.
“Our audience wants to participate and wants to leave their mark on the media landscape.”
We are morphing into true media brands, we aren’t television brands