CBS Digital sees ad gains at upfront
Cory Bergman July 19th, 2006
CBS Digital Media prez Larry Kramer says he saw “a huge amount of interest” at the upfront, but he doesn’t have any specific numbers on the internet’s contribution. “I don’t think anybody knows yet how much of what we do is going to be part of the [TV] upfront.” Early predictions speculate as much as 2 percent of revenue would shift from TV to the internet. (Free reg. required).
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