Y&R ad exec offers alternative view of tech

Stephen Warley July 19th, 2006

“Comfortable should be an uncomfortable place to be,” June Blockin, vice chairperson of Young & Rubicam Brands, told cable executives at CTAM. She gave me some pause about dealing with technological change. Yes, LR tends to be a bit pro tech, so here’s an alternative view (which I also happen to agree with):

  • The human brain doesn’t follow Moore’s Law (stating the speed and capacity of transistors will double every 18 months).
  • “Change” is more of a producer need than a consumer want.
  • Quoting the founder of Sony, “Ideal consumer electronics devices should only have one button.”
  • Understand the nuances of each medium and how it relates to your brand.

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