MySpace will have 100M users this fall

Stephen Warley July 19th, 2006

After Shawn Gold, SVP of Marketing for MySpace, addressed CTAM attendees yesterday, I decided it’s high time for me to set up a profile on MySpace before I get left behind! The fastest growing segment is the 35+ crowd with over 25 million users. By this fall, MySpace is expected to have 100,000,000 registered users. Gold articulated MySpace’s long-term biz plan: 1. Understand the core needs of their users. 2. Address those core needs. 3. Facilitate on a social networking platform. That’s not just a biz plan folks, that’s how all media companies now need to organize themselves. If you don’t get MySpace, you don’t get the future of media. More fun stats from MySpace . . . .

  • 10% of Google’s traffic comes form MySpace.
  • 40% of YouTube’s traffic comes from MySpace.
  • 2 million new registrants every week.
  • Causes are important to today’s youth, on MySpace there are: 18,000 groups for government and politics; 67,000 for religion; and 11,000 for nonprofit organizations.
  • 3% of content on MySpace is professionally created.
  • There are10,000 comedian profiles on MySpace and 40,000 filmmakers.
  • Viral video was launched in January and up to 19% of all video on the Internet is viewed on MySpace. Yahoo’s share is 5% and Google’s is 3%.
  • Most successful promotion was for premier of the X-Men, 2 million people become a “friend” of the profile.

    Notes from the press room: I did find it ironic that even MySpace still needs to get its business message out through newspapers and magazines (I think I was one of the only bloggers present!)

    • 9 Comments Add your own

    • 1. Hussman  |  July 19th, 2006 at 5:04 am

      I’m one of those who doesn’t ‘get’ MySpace. Every time I look ata profile, it’s almost unreadable, because of the transparency of the page to the background.

    • 2. gman  |  July 19th, 2006 at 5:10 am

      I think outlets like myspace will probably thrive, but myspace itself might ‘jump the shark’ at some point and fall from popularity. Just like blogfade - you’ll have myspacefade. And how many of the new members are actually old ones registering again? And how many old members still are even active? I agree with Hussman, the personal page designs can get pretty bad. But maybe it’s like the mutalation of language with text messages and email. It will simply happen and the world will adapt.

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