Microsoft’s answer to the iPod: Zune
Cory Bergman July 22nd, 2006
Microsoft announced that it will introduce a new entertainment and music player later this year under the brand name “Zune”. Apple’s iPod currently claims 50% of the digital media player market and 70% of all digital media sales pass through iTunes. It will be interesting to see what Microsoft comes up with to put a dent in that market share! At CTAM earlier in the week, MTV chief Judy McGrath admitted to getting a sneak peak at Microsoft’s new music player. MTV and Microsoft recently launched Urge, a new online music store. The new device will supposedly have a web connection and WiFi access. She offered few other details, but did say, “We were impressed.”
3 Comments Add your own
1. Tim | July 23rd, 2006 at 6:18 pm
You know, it doesn’t have to be an “answer to the iPod” or an “iPod-killer”.. those are straw-men to knock down. It just needs to do something that people want it to do, and sell for a reasonable price. I’m betting it does video, possibly also (Flash?) animation and reads RSS/Atom feeds for content, and that it’s priced way less than the iPods for comparable storage (Microsoft has a history of subsidizing devices to help launch them).
2. zune | July 27th, 2006 at 8:59 pm
Microsoft has a real chance with the zune, because it shares the same target audience as the xbox
3. Zune Forums | August 23rd, 2006 at 1:26 am
The Zune already has a number of fans. Once the unit is released the public will pick up on it and it will do well
You can find more at the Zune Forums http://www.zunemax.com/forum/index.php
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