MySpace’s plans for the future

Cory Bergman July 24th, 2006

News Corp isn’t shy about explaining how it plans to take the most powerful social network on the planet to the next level. “It’s so not about social networking anymore. It’s about what is next,” said Fox Interactive Media chief Ross Levinsohn. The idea is to make MySpace a peer recommendations network for generating leads across a wide range of niches — from restaurants to authors to just about anything. “If you start creating social categories, and they are limitless,” Levinsohn said. “Then social networking becomes a great resource.” MySpace will also expand into sports and gaming, improve mobile functionality, boost user-created video and launch new MySpaces across the globe.