ABC.com: Streaming video a big success

It was dubbed an experiment when ABC.com launched ad-supported streaming of some of its biggest shows earlier this year, and now ABC brass says it was a clear success. Research showed users had a 87% ad recall compared to a television average of 24%. Each program was sponsored by a single advertiser — a tempting solution for clients trying hard to cut through the clutter. Disney ABC-TV chief Anne Sweeney says the network will share the full results with ABC affiliates, and the streaming experiment will become permanent when it relaunches in October. (Ad Age free reg. req.)