ABC.com: Streaming video a big success
Cory Bergman July 26th, 2006
It was dubbed an experiment when ABC.com launched ad-supported streaming of some of its biggest shows earlier this year, and now ABC brass says it was a clear success. Research showed users had a 87% ad recall compared to a television average of 24%. Each program was sponsored by a single advertiser — a tempting solution for clients trying hard to cut through the clutter. Disney ABC-TV chief Anne Sweeney says the network will share the full results with ABC affiliates, and the streaming experiment will become permanent when it relaunches in October. (Ad Age free reg. req.)
6 Comments Add your own
1. thejerusalemchannel | July 26th, 2006 at 6:30 am
“It was dubbed…”
it was also DRUBBED (mostly by the affiliates).
2. Lost Remote TV Blog&hellip | July 27th, 2006 at 3:27 am
[...] ABC.com will take home a much-deserved Interactive Television Emmy award for its incredible, theater-style video player that accompanied its streaming experiment earlier this year. ABC.com won in “new delivery platforms,” a brand new category. As we mentioned yesterday, ABC says it plans to resume streaming with the same player in the fall. TiVo was also an Emmy winner in the television category. [...]
3. Coupon For Ice Cream Cake | October 9th, 2006 at 2:14 pm
Didn’t notice it before…quite clever.
4. naked girls torrent&hellip | February 22nd, 2007 at 5:39 pm
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6. Judy Davidson | May 21st, 2007 at 4:57 am
I don’t know where to go on the abc website to express my opinion but I am searching. I have enjoyed the new show brothers & sisters immensly since it began. The acting is superb. The story is so real for large families. The love ,the support, the criticism. The poor handling of getting involved in each others problems. The fun and the laughter adds so much, it keeps it light and entertaining.
My problem is how you make gays seem so the center of the story. Last night was so disgusting. You have made a gay a methodist minister! You put a heated love scene between the two gays just before announcing he was a minister and showing him praying. There is alot of straight people in the world ,alot more than gay. For Christian strait people it is hard to watch or stomach. I have gay friends but we don’t explot our love life. Life is much larger picture for the general public to care about two gays. We cannot relate with it. You have to be gay to understand it. Please leave the gays out of this great show or at least keep it low profile. I don’t won’t to quit watching it,but I may have to. I know alot of people who like this show but detest watching these men kissing and acting like a straight couple in love.
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