Are you ready for some football?
NBC has launched this in-your-face promotional site to get football fans all jazzed up for “Sunday Night Football.” That’s some heavy-duty Flash production.
18 comments July 27th, 2006
Archive for July 27th, 2006
Current ramps up citizen journalism efforts
The cable channel has launched the Current Journalism Program to help encourage its audience to submit more stories for air. It includes photography instructions, a code of ethics and a video message from none other than Sean Penn himself. Over the last couple weeks, Current has been receiving quite a few submissions on the conflict in the Middle East. “The range of access to different areas, unique perspectives and storytelling styles has been incredible,” said Current’s Laura Ling.
Add comment July 27th, 2006
E! adds shows to iTunes
E! Entertainment Television is adding The Soup, The Girls Next Door, Dr. 90210 and The Simple Life on the iTunes store for $1.99 a download.
2 comments July 27th, 2006
Study: DVR users watch less, not more
For the last few years, studies have shown that households with DVRs watch more TV than non-DVR households, but a new study concludes it’s the opposite. New data from Mediamark Research suggests that adults in DVR homes are 23% less likely to be heavy television viewers. The likely culprit: these homes are higher-income and wired for broadband. In fact, the study found that DVR users are 81% more likely to be heavy internet users. (Free reg. req.)
7 comments July 27th, 2006
Apply directly to the forehead
If you haven’t seen the world’s most annoying (but strangely intriguing) TV ad, here it is. And yes, it’s a real ad and HeadOn is a real product. And because the ad is so, well, different, it’s quickly becoming a viral phenomenon. There are HeadOn spoofs and remixes on YouTube. Blog chatter. Online stories. And the best advertising money can’t buy: NBC Nightly News is running a story on the HeadOn phenom tonight. It it pure advertising brilliance? Or dumb luck?
24 comments July 27th, 2006
DirecTV and YES offer interactive Yankee games
DirecTV has launched its latest sports-related interactive TV concept with the YES Network. Yankee fans can now check out players stats, scores, and a second camera angle with the push of a button on their remote as they watch the game. The service has been available during the last 5 games and with no promotion at all, already one third who had it available to them used it. DirecTV offers a similar application as part of its NFL Sunday Ticket and during its NCAA Tournament coverage.
19 comments July 27th, 2006
ABC.com, TiVo win Interactive Emmys
ABC.com will take home a much-deserved Interactive Television Emmy award for its incredible, theater-style video player that accompanied its streaming experiment earlier this year. ABC.com won in “new delivery platforms,” a brand new category. As we mentioned yesterday, ABC says it plans to resume streaming with the same player in the fall. TiVo was also an Emmy winner in the television category.
15 comments July 27th, 2006
