Apply directly to the forehead
Cory Bergman July 27th, 2006
If you haven’t seen the world’s most annoying (but strangely intriguing) TV ad, here it is. And yes, it’s a real ad and HeadOn is a real product. And because the ad is so, well, different, it’s quickly becoming a viral phenomenon. There are HeadOn spoofs and remixes on YouTube. Blog chatter. Online stories. And the best advertising money can’t buy: NBC Nightly News is running a story on the HeadOn phenom tonight. It it pure advertising brilliance? Or dumb luck?

33 Comments Add your own
1. Maxx | July 27th, 2006 at 9:32 pm
I would NEVER …..EVER….. buy anything from these people. They have only acomplished getting me royaly P.O.ed.
2. Rik | July 28th, 2006 at 12:20 pm
There have been ads like this for several years, generally they use this style for over hyped weight loss or mustle gain dietary supliments that have no real value (”you need Relacore” ring any bells?).
3. Barry S. | July 29th, 2006 at 11:07 am
Head On — Apply directly to the channel change button.
4. Brian Van Camp | August 2nd, 2006 at 1:08 pm
“A BRICK, APPLIED DIRECTLY TO THE TV SCREEN”
“A BRICK, APPLIED DIRECTLY TO THE TV SCREEN”
“A BRICK, APPLIED DIRECTLY TO THE TV SCREEN”
5. Captain Catfish | August 3rd, 2006 at 11:04 pm
I had to stop watching Fox News when they started playing these awful commercials. Billy Maze (cleaning stuff) and Bod Man body spray are the only other commercials that I simply refuse to watch.
6. Dan Cooper | August 4th, 2006 at 11:13 am
These assholes seem to forget that we have remote controls.
7. Matt | August 4th, 2006 at 3:51 pm
I like the fact that the commercial doesn’t even tell you what the product is FOR.
8. Matt | August 4th, 2006 at 3:52 pm
That is to say, I like the fact that the commercial doesn’t tell you for what the product is used. I am a grammar nazi.
9. Geoffrey Bjorgan | August 23rd, 2006 at 8:34 am
HeadOn shove directly up the ass
HeadOn shove directly up the ass
HeadOn shove directly up the ass
Thanks for not buying any of their annoying fucking products!
10. Donna Kesling | August 25th, 2006 at 8:21 am
Finally I find some kindered souls! I can’t begin to tell you how much I hate this stupid f**king ad!!! Its so annoying. It says nothing at all about the product and just repeats and repeats till I want to jab something sharp in both my ears! Seriously my 14 month old granddaughter could write a better commercial! I watch the weather channel all the time and I swear they run that freaking thing all the time! I run screaming and cussing for the remote. I absolutely refuse to watch anything that stupid and ignorant! Wow that felt good to get that off my chest. lol By the way does anyone know how we can get that piece of crap off the air?
11. Dee Dee Matthews | September 20th, 2006 at 5:46 pm
IF EVERYONE WOULD WRITE TO THE STATIONS THAT INSIST ON RUNNING THIS AD AND TELL THEM THAT YOU ARE BOYCOTTING THEIR STATION UNTIL THEY REMOVE IT, MAYBE SOMETHING WOULD BE DONE. OR YOU COULD WRITE TO THE U.S. ATTORNEY GENERAL AND TELL HIM YOUR FRUSTRATION AND THAT IT IS NOT NECCESSARY TO IRRITATE YOU INTO BUYING THIS PRODUCT, AND THAT IT’S OVERWITH BEFORE YOU CAN APPLY THE MUTE ON YOUR REMOTE, BUT MADDENING AND IRRITATING NONETHELESS. STRENGTH COMES IN NUMBERS SO EVERYONE DO YOUR PART….I HAVE.
I DON’T BUY PRODUCTS AS A RESULT OF ADVERTISING THAT IS INTENDED TO AGGRIVATE ME, AND ADVERTISERS THAT FIND IT FUNNY THAT THEY’RE DOING THIS TO YOU.
I WROTE TO THE WEATHER CHANNEL.COM AND TOLD THEM THAT I WILL NOT TUNE IN TO THEIR STATION AGAIN UNTIL THAT COMMERCIAL HAS RUN ITS COURSE.
12. Roger | September 25th, 2006 at 6:58 pm
even their new ad trying to correct thier privious ad is not enough… They managed to piss me off good,, I would buy the product if it was the last on the shelf.
13. Roger | September 25th, 2006 at 6:59 pm
oops… I meant I wouldn’t buy, wouldn’r buy, wouldn’t buy thier f**king product…
14. Anonymous | December 3rd, 2006 at 6:47 am
15. brick price&hellip | June 26th, 2007 at 10:32 am
brick price…
I found it very useful. Thanks for the knowledge. I am personally trying to follow the advice & try to be independent….
16. Griff | July 22nd, 2007 at 5:08 pm
BUT WAIT !!! we’ll double your order just pay the shipping , that’s a 60 dollar value for ONlY 14.95 . That stuff cost them 3 dollars max . But people buy it that’s why you see that crap on tv .
17. Dennis | October 13th, 2007 at 6:49 am
Were did they find that dickhead Billy Maze he’s a total losser and i would not buy anything he was pushing A payed TV con man.Billy find a new job like shoveling shit
18. Peter | November 10th, 2007 at 1:03 am
I think Billy Maze must have his micro dick cut off or something. Why is his pitch so high and keep yelling like a little girl got raped?
19. Gary S | December 1st, 2007 at 11:20 am
I would’nt take a (free) product from any idiot that hires Billy Maze to promote it, let alone buy it. Thank all of you Manufacture’s for THE MUTE BUTTON !!!!!
20. Favio | January 8th, 2008 at 11:29 am
HardOn, apply directly to the penis…
21. Liey | January 18th, 2008 at 7:02 am
Wow, thanks for the excellent information!
22. Linda | January 29th, 2008 at 11:27 am
Bill Maze does need to get off the air he just scammed my freind Millie Myers of Argos, IN….shame on you Billy scam hole..LOL!!! @#$%^^&*!@#@#$%$^^^&**(*( YOU owe Milie a lot of money!! She cut the end of her finger on your wizard slicer….you a hole!!! And she is going to sue your company! When she is done with you Billy you will not be on ANY of the network’s !!! So you would want to get in touch with me..
as I am her Agent!!!!!!! Thanks Billy for making us rich!!!!!!!
We are true Americans!!!!! Seize the moment!!!! God Bless you!!!!
23. Rob | February 10th, 2008 at 8:27 pm
I will never understand why he ( Billy Maze) has to scream on these ads. There is a great invention called a microphone. We all know that the signals of ads are higher then the program signals. YOU DON’T HAVE TO SCREAM. I just saw an ad with him in it for some kind of putty. I have a good idea what he can do with this putty.
24. Tom | March 25th, 2008 at 7:12 am
The repeat ads must mean that they are working.
Most pitches go away when you ignore them.
All the talk/buzz - even here - keep the product and pitchman
top of mind.
The hyped up screaming has worked for many products over
the years. Some listen. Some do not. That is why they make
vanilla and chocolate.
25. gary | May 29th, 2008 at 9:40 am
Dear Billy Maze & Company’s, You all get off on scamming people and using a great baseball legents name ( WILLIE MAZE) I hope his family takes legal action. Whats your real name fat ass? Did you get your looks & voice from your mother or your pet ape? I would love to know your real name so I can replace the word (HEMROID) to your name in memory of you. JAGOFF!!!!!!!
26. James Wheelock | May 31st, 2008 at 8:09 pm
billy maze is a piece of &***(((((**( if uknow what i mean
loud mouth aragent fag
27. gary | June 26th, 2008 at 7:49 am
These add company’s now try to stagger these spots w/ that fat, hairy, loud mouth asshole. I hit (mute )as ouick as possible, and keep it on untill the program I was watching returns, I’m sick of all their adds!! or should I say scams? Is this shit legal? These jaggoffs sit back & think, HOW CAN WE FUCK THE PEOPLE THIS TIME? And they get away w/ it !!
28. ric | July 8th, 2008 at 1:43 am
i fuckin hate billy “the fag” maze. if i ever saw him in public
i would go Sargeant Carter on his fatass for revenge.
29. dog | July 8th, 2008 at 4:26 pm
Billy is an incredible salesMAN. It is people like him who make America work. It is dick heads like the people above who decry success in America. I will try, as quickly as I can, to have him promote my products. Loosers, get a job. Billy is aMAZEing.
30. jack | July 9th, 2008 at 8:46 am
billy maze
I will not buy anything this idot trys to sale
how would someone like this get a job selling products ?
31. Totally Annoyed!!!!!!!! | July 25th, 2008 at 12:53 pm
Billy Maze is making me majorly pissed off as well I cant stand it anymore I do not need some fool on TV yelling at me to buy something if I want to buy it then I will dont yell at me!!!!!!!!! I cant stand it anymore please people get a clue if there are so many message boards against this loud mouth then cant you figure it out nobody likes him and all he is doing is proceding to make the whole world that has to listen pissed off!!!!!!!!!!!!! Billy Maze just shut the hell up!!!!!!!!!!!! SHUT THE FUCK UP AND I DONT SAY THAT AT ALL BUT THAT IS HOW MAD HE IS MAKING ME!!!!!
32. Louis | August 16th, 2008 at 6:04 am
next time you watch one of his commercials, count the number of times he extends one hand then two hands then one hand then two hands…… it then becomes habit forming and you MUST count his hands being extended instead of listening to the commercial..
33. paul | September 6th, 2008 at 7:26 am
These educated people that have nothing better than to rag on a man that is just trying to make a living,ought to
sit down and read a good book
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