Google expands into radio ads
Cory Bergman July 28th, 2006
In Google’s first foray into broadcast media, the search giant is now selling radio ads in Detroit through an online interface. The idea is to give smaller advertisers more access to the medium. Six months ago Google acquired dMarc, which designed the system. “We’re anxious to see how it works in the real world,” said Mary Schiemel, senior VP and director of local broadcast for TargetCast tcm, a media buying company. (Free reg. req.)
5 Comments Add your own
1. thedetroitstation | July 28th, 2006 at 8:37 am
i guess for goog you’ll have to file this under “take what you can get”, but launching this in Detroit has failure written all over it.
maybe for clear channel that’s the plan?
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