MSN sees video bump with ‘Rockstar’

Cory Bergman July 30th, 2006

Now into the second season of Rock Star, Mark Burnett Productions and MSN are seeing some success with the online-only episode of the CBS series. MSN served 250 percent more streams in the first week of Rock Star: Supernova this summer compared to Rock Star: INXS last year. Show executive producer Lisa Hennessey says the key is constant cross-promotion. “You have to say it all the time and let people know,” she said. “(MSN) is promoted on all the shows and the performance episode says, ‘To see backstage and what happened after the rockers are done, go to MSN,’” she said.