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Today’s Digital Dispatch from C|Net links off to an Insider Secrets page on capturing streaming video. A handy follow up to the one on ganking clips to your portable. Put them together and you can hassel your friends with the Hoff at happy hour tonight.
2763 comments July 28th, 2006
In Google’s first foray into broadcast media, the search giant is now selling radio ads in Detroit through an online interface. The idea is to give smaller advertisers more access to the medium. Six months ago Google acquired dMarc, which designed the system. “We’re anxious to see how it works in the real world,” said Mary Schiemel, senior VP and director of local broadcast for TargetCast tcm, a media buying company. (Free reg. req.)
5 comments July 28th, 2006
IBM is no stranger to organizing online brainstorming sessions. However, they are hosting their largest one ever this week, inviting some 100,000 people to participate. They are calling the project, “Innovation Jam”. Even more interesting, the ideas generated by the brainstorm are not exclusive to IBM. “Without risk, there is no innovation,” said Ed Bevin, vice-president of communications for IBM research. IBM plans to invest $100 million in the strongest ideas. The broadcast industry desperately needs to think about doing one of these. Doesn’t it?
2598 comments July 28th, 2006
According to the Newspaper Industry Compensation Survey, online editors saw an increase of 8.1% in base pay from 2005 to 2006. Print positions only rose 2.58%, slightly lower than last year’s 2.71%. This stat demonstrates where newspapers now want to invest their money. (Either that or they weren’t paying online editors enough in the first place.) If you want to compete, the best and the brightest don’t come cheap!
2286 comments July 28th, 2006
On August 22, Electronic Arts will release Madden NFL 07, the next edition of the incredibly popular video game series. Since ESPN and EA have a working relationship, both ESPN and ESPN.com will debut a one-hour sneak peek on August 4th. But here’s the catch: it’ll cost you $19.95. That’s right, 20 bucks to watch a promo. But truth be told, I’m sure many Madden fans will fork out the cash to watch.
15 comments July 28th, 2006
Comcast Interactive Capital and Turner New Media Investments have invested in Revver, a user video site that pays its contributors based upon how many times people view their respective clips. Earlier this month, Revver said the guys behind the popular “Diet Coke and Mentos Experiment” video clip earned a cool $28,000.
5 comments July 28th, 2006
NBC has launched this in-your-face promotional site to get football fans all jazzed up for “Sunday Night Football.” That’s some heavy-duty Flash production.
18 comments July 27th, 2006
The cable channel has launched the Current Journalism Program to help encourage its audience to submit more stories for air. It includes photography instructions, a code of ethics and a video message from none other than Sean Penn himself. Over the last couple weeks, Current has been receiving quite a few submissions on the conflict in the Middle East. “The range of access to different areas, unique perspectives and storytelling styles has been incredible,” said Current’s Laura Ling.
Add comment July 27th, 2006
E! Entertainment Television is adding The Soup, The Girls Next Door, Dr. 90210 and The Simple Life on the iTunes store for $1.99 a download.
2 comments July 27th, 2006
For the last few years, studies have shown that households with DVRs watch more TV than non-DVR households, but a new study concludes it’s the opposite. New data from Mediamark Research suggests that adults in DVR homes are 23% less likely to be heavy television viewers. The likely culprit: these homes are higher-income and wired for broadband. In fact, the study found that DVR users are 81% more likely to be heavy internet users. (Free reg. req.)
7 comments July 27th, 2006
If you haven’t seen the world’s most annoying (but strangely intriguing) TV ad, here it is. And yes, it’s a real ad and HeadOn is a real product. And because the ad is so, well, different, it’s quickly becoming a viral phenomenon. There are HeadOn spoofs and remixes on YouTube. Blog chatter. Online stories. And the best advertising money can’t buy: NBC Nightly News is running a story on the HeadOn phenom tonight. It it pure advertising brilliance? Or dumb luck?
24 comments July 27th, 2006
DirecTV has launched its latest sports-related interactive TV concept with the YES Network. Yankee fans can now check out players stats, scores, and a second camera angle with the push of a button on their remote as they watch the game. The service has been available during the last 5 games and with no promotion at all, already one third who had it available to them used it. DirecTV offers a similar application as part of its NFL Sunday Ticket and during its NCAA Tournament coverage.
19 comments July 27th, 2006
ABC.com will take home a much-deserved Interactive Television Emmy award for its incredible, theater-style video player that accompanied its streaming experiment earlier this year. ABC.com won in “new delivery platforms,” a brand new category. As we mentioned yesterday, ABC says it plans to resume streaming with the same player in the fall. TiVo was also an Emmy winner in the television category.
15 comments July 27th, 2006
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