Old: Citizen Journalism. New: Citizen Advertising.

Steve Safran August 1st, 2006

“If advertising is dead… why do so many people seem to want to produce it?” asks Eric Pfanner at the International Herald Tribune. Good question. The truth is we like advertising. Just look at our T-shirts. We’ll wear brands on our chests, heads, butts and feet as long as it’s our choice. Pfanner’s observations on customer-created ads has prompted hear 2.0’s Mark Ramsey to suggest we invite our viewers (and, I might add, our viewsers) to make ads for us. Excellent idea. When we ran an LR tagline contest a few years ago, we received great ideas. Video technology would yield some wonderful results for your TV station or site. Get to it!