Terry’s call to new media arms: it’s do or die time
Steve Safran August 1st, 2006
If there was one overwhelming message I heard at CTAM 2006, it was this: the time is now. Get your new media kiesters moving. But the considerably smarter Terry Heaton puts it far better than I: 2007 is looking more and more like a desperation year for local broadcasters, a year when new media ventures begun this year need to begin producing fruit. Wherever I go and with whomever I speak, there is this growing sense that new media MUST be more aggressively pursued…or else.
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