Nielsen says DVR users watch more TV
David Johnson August 2nd, 2006
Insert the Fark.com “obvious” tag here. Nielsen advised clients that DVR users watch more television, perhaps as much as 29 percent more in prime time among the key 18-to-49 demo. But wait, just last week we posted this study that concluded that DVR users are 23% less likely to be heavy TV users. Both true, perhaps?
6 Comments Add your own
1. Chump | August 2nd, 2006 at 9:21 am
The only statistical fact is that both groups watch 0% BETTER TV.
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