Web capitalizes on lost credibility in TV news
Cory Bergman August 2nd, 2006
While credibility continues to plummet on TV (see below), it stands to reason that people are increasingly attracted to the web for their news — especially as the quality of online video improves. After all, many of the frustrations of TV news are avoided online. Why wait until 5:20 p.m. to get my weather when I can punch it up right now? Why endure all those “you won’t believe what happens next” teases? Why sit through commercial breaks? Why watch all my news filtered through a couple anchors? Why can’t I have my opinions heard on the air? While our online audiences grow, it’s important that TV websites are careful not to carry over some of the annoying, old media aspects of TV news. For one, littering the home page with promos. Or covering too much crime. Or over-emphasizing urgency. Remember, the web is not TV, and TV’s declining credibility with news — while unfortunate — is an opportunity for the web.
7 Comments Add your own
1. Dan Riley | August 2nd, 2006 at 9:00 pm
Cory,
I didn’t see this story before I posted my diatribe
on the story below. You said it better, in less space.
Never mind (think Emily Litella)
Dan
2. Jeff Jones | August 3rd, 2006 at 6:21 am
Short answer is, I do not know why people do, but they do sit through commercials on a television, radio, and actually read hardcopy newspapers in the morning. Maybe it is from habit, maybe it is from sitting on a subway that drops its broadband connection going through tunnels, maybe they have a favorite radio personality they like to listen to when driving, maybe they just like to become a couch potato with their remote control, but people still do use other media than the Internet. For stats on current and forecasted ad spends go to
http://robinjonesmarketing.blogspot.com/
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