Comments on: These companies are spending lots of ad money online http://www.lostremote.com/2006/08/04/these-companies-are-spending-lots-of-ad-money-online/ Where TV Finds the Future Wed, 08 Oct 2008 00:51:06 +0000 http://wordpress.org/?v=2.5.1 By: Ratboy http://www.lostremote.com/2006/08/04/these-companies-are-spending-lots-of-ad-money-online/#comment-700481 Ratboy Sat, 19 Jan 2008 12:31:28 +0000 http://www.nowbreaking.com/?p=218#comment-700481 Wow, thanks for the excellent information! Wow, thanks for the excellent information!

]]> By: Dan http://www.lostremote.com/2006/08/04/these-companies-are-spending-lots-of-ad-money-online/#comment-999 Dan Tue, 08 Aug 2006 10:53:48 +0000 http://www.nowbreaking.com/?p=218#comment-999 Sadly these figures are based on the impression levels - and don't take buying models into account. It assumes all companies pay for advertising impressions - i.e. every time the ad is shown - wheras a lot of the advertisers in the top 5 (if not al of them) will only pay for clicks, or for sign ups. For example I'm sure that Classmates.com don't pay every time someone sees one of their ads. Sadly these figures are based on the impression levels - and don’t take buying models into account.

It assumes all companies pay for advertising impressions - i.e. every time the ad is shown - wheras a lot of the advertisers in the top 5 (if not al of them) will only pay for clicks, or for sign ups.

For example I’m sure that Classmates.com don’t pay every time someone sees one of their ads.

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