What do I hear for this lovely :30 spot?

Steve Safran August 4th, 2006

An update on a story we have been following: Nine major advertisers are testing an auction system that allows them to bid on television advertising time. They are investing $50 million to try out the e-Media Exchange, which - no surprise - is being built by eBay. As Broadcasting & Cable rightly points out, with this year’s upfront being so chaotic, advertisers are looking for new pricing models that are more web-like.