‘Bravo to Go’ to launch on Amp’d

Cory Bergman August 7th, 2006

Coming this Wednesday, Bravo will launch “Bravo to Go,” a video service for Amp’d Mobile subscribers featuring short clips of Project Runway and Queer Eye.

PRESS RELEASE - Bravo announces plans to launch “Bravo to Go,” a service for mobile users featuring content from several of the network’s hit series. The service launches on Wednesday, August 9 on Amp’d Mobile, the pioneer of fully integrated mobile entertainment. This marks the first ever NBCU mobile TV deal for an entertainment cable network. The announcement was made today by Lauren Zalaznick, President, Bravo.

“Our audience has an investment in our shows, they are big consumers of media and extremely tech savvy,” said Zalaznick. “‘Bravo to Go’ is the next step in expanding our outreach — going beyond television, online, broadband, SMS text messaging and even Bravo’s multiple WAP sites — to further connect our viewers to their favorite Bravo shows.”

Salil Dalvi, VP Digital Media, Wireless, NBCU said, “Bravo is playing a lead role in bringing NBCU’s signature brands to mobile consumers. Whether it is a video, mobile web or ring tones, Bravo helps its audience stay connected to its breakthrough programming.”

Amp’d mobile users can access “Bravo to Go” on their phones in the Entertainment section under “On Demand TV Clips.” Content will be refreshed weekly and will consist of 1-3 minute clips from the network’s most popular and critically-acclaimed shows, including:

“Project Runway” - Weekly episodic summaries of the Emmy-nominated hit series

“Queer Eye” - The Fab Five’s Hip Tips from the Emmy-winning series

Everyone’s favorite D-Lister Kathy Griffin - Excerpts from the Emmy-nominated series “Kathy Griffin: My Life on the D List” and her specials “Strong Black Woman” and “My Name is Not Nicole Kidman”

“Inside the Actors Studio” - Highlights from the 12-time-Emmy-nominated series featuring James Lipton’s incisive interviews with Hollywood’s most intriguing personalities, including Dave Chapelle, Hugh Laurie, Dustin Hoffman, and more.

About Amp’d Mobile
Amp’d Mobile is the first integrated mobile entertainment company for youth, young professionals and early adopters, and the only 3G carrier in the US specifically targeting that demographic. By leveraging the power of broadband wireless (EVDO), Amp’d Mobile offers traditional services such as voice and text within a completely fresh user interface designed specifically for the “mobile graduate” and third-generation (3G) technology. With a myriad of customizable options to meet each person’s individual needs, as well as strategic alliances with top entertainment properties, such as MTVN and Universal Music Group, Amp’d Mobile brings a more relevant, personal experience to the wireless lifestyle with unique music, video, community, entertainment, sports and gaming offerings divided into various channels for quick and easy access. Amp’d Mobile is offered nationwide and more information can be found at www.ampd.com.