More local stations producing news for crosstown outlets
Steve Safran August 7th, 2006
Nearly three dozen markets now have deals where one TV station produces a newscast for another. Broadcasting & Cable’s Allison Romano (an LR Fave) reports that producing a newscast for another channel in town can add up to $1 million to a station’s revenues. Of course, there are pluses and minuses with these deals - so share your experiences with us in the comments section.
5 Comments Add your own
1. Tim | August 7th, 2006 at 5:19 pm
The deals don’t always last though - Tallahassee, WTXL used to do news for WTWC but the deal dissolved this year.. not sure if it was new station owners or something else (I don’t work for either). In any event, the only plus I (as news consumer saw) was that one of them chose to put the news on at 10 instead of 11, broadening my choices.
2. S. Troehler | August 7th, 2006 at 5:44 pm
The ABC and FOX affiliates just announced last week that WICS (ABC) will produce a 35 minute newscast to air on WRSP (FOX) here in the Springfield-Decatur-Champaign (IL) market at 9pm Monday through Saturday. The CBS affiliate has been producing a 9pm newscast just for their Springfield sister station (WCFN) for about a year. The link above is from the Springfield newspaper article.
3. Cory | August 7th, 2006 at 7:14 pm
The question becomes, if the early newscast starts pulling a real number, and the late newscast starts to slip, how will the news station react?
I think it’s additive in the early phases, but if an early newscast begins to really succeed, it can cannibalize the late newscast by providing an earlier alternative for loyal views of that news brand.
But it’s better to cannibalize yourself than have someone else do it.
4. Dvd3 free&hellip | August 11th, 2006 at 4:12 am
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5. tx | January 18th, 2008 at 2:13 pm
Wow, thanks for the excellent information!
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