Viacom and Google ink ad-backed video syndication deal
Steve Safran August 7th, 2006
Google’s AdSense network is going to get its first big test of video ads under a new deal with Viacom’s MTV Networks. It will be an interesting syndication test: anyone with a website featuring AdSense will be able to embed an MTV Networks player featuring content including Nickelodeon’s “SpongeBob SquarePants” and MTV’s “Laguna Beach.” Along with last week’s AP announcement, this marks the second significant deal for Google in which it is partnering directly with a content provider. (Thanks, Mark!)
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