VOD viewers still buy DVDs
Cory Bergman August 7th, 2006
Some studios have been dragging their feet with video on demand because they’re afraid it will cannibalize DVD sales. But a new study shows households with VOD only buy 1% fewer DVDs every year. Yes, again, the studios don’t understand that adding new platforms is actually additive (remember their big fight over the VCR, which ended up making them billions?). Hopefully this new study will serve as a catalyst to get some better movies on VOD.
6 Comments Add your own
1. Safran | August 7th, 2006 at 9:37 am
People who watch movies on VOD are *movie fans*. They will still buy DVDs. They like having their own libraries. I can borrow a book at the library - I still buy books.
It’s making me nuts how Apple is getting slowed down in its attempts to get the rights to sell movies on iTMS because the studios want Apple to sell he downloads at a price high enough not to “compete” with its own DVD sales.
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