Broadcast execs may be getting it after all

Stephen Warley August 10th, 2006

At the annual TAB convention, I’ve head a few things I never thought I would hear a broadcast executive say. Here we go…

“As we build digital channels, we have to find a niche. There can’t be more channels with just repurposed programming.”
–Larry Patton, Drewry Broadcasting

“We have to evolve news from a lecture to a conversation.”
–David Lougee, Belo

“In order to be in control, we have to be willing to lose control.”
–Don Perry, Clear Channel TV

“I always thought the threat would come from the Internet, not from TiVo, for the over-the-air business.”
– Dennis Swanson, Fox Television

“If we continue to defend our past, there won’t be much to defend in the future.”
–Perry Stock, Nexstar Broadcasting

Of course, advocating change and implementing it are two completely different animals!

4 Comments Add your own

  • 1. Michael Grider  |  August 10th, 2006 at 9:51 pm

    These are refreshing words, I agree. You make a very good point in the end, though. Big media tend to let the little guys innovate and then buy them out and make them their own. It’s less risky. One ofthe biggest problems with that model, however, is that big media have been doing this for so long there are little, if any little guys left to carry the burden of risk.

  • 2. Rob  |  August 11th, 2006 at 2:45 pm

    Those are nice words. Here’s another nice word: “New”. As in “New Media”, which is what many leaders in the broadcast industry still call almost a decade later the one element that is arguably the most powerful production, promotion and sharing tool in the news industry.

  • 3. Kenneth C Wilbur  |  August 14th, 2006 at 12:50 am

    Great stuff. Thanks for reporting these quotes.

    I have a paper dealing with exactly how those execs can go from advocating change to implementing it. The paper is available at
    http://papers.ssrn.com/sol3/papers.cfm?abstract_id=918088
    Would love to hear your thoughts

  • 4. aşk sözleri  |  July 1st, 2007 at 7:55 am

    Thanks for this useful article.

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