Turner CEO talks about CNN.com’s Pipeline
Cory Bergman August 11th, 2006
Some thoughts from Turner Broadcasting CEO Phil Kent on CNN.com and the Pipeline subscription video service: “I don’t know that the retail subscription for video news is going to be a huge business. I think most people believe they’re entitled to get enormous amounts of news for free, and they can find enormous amounts of news for free. But we attach advertising to a podcast, and we sell that. We can put video advertising on the site. We intend to make money one way or the other with all of these.” Kent said he hasn’t “seen anything as good” as Pipeline on the web, and the service is still in its early days.
15 Comments Add your own
1. Chris Hagin | August 11th, 2006 at 7:47 pm
The Windows client for Pipeline needs a great deal of improvement. I do not even try to use it anymore. when I use Pipeline, which is rare, I use the browser client and its hard to get to and use. I will not subscribe to Pipeline again unless it the two clients are improved and FAST and the content is beefed up on the weekends. You need to be able to find categories of news fater and eaiser. Whoever developed Pipeline for CNN should be fired because they did not put much thought into the presenting and catergorizing of the content. I have been a big supporter of CNN for 17 years. But CNN has really gone down over the past two years, IMHO, and I have recently started watching MSNBC and ABC NOW more than CNN. I will never whatch Fox.
2. Jeff | August 12th, 2006 at 6:06 am
The stand alone player was updated sometime last week. It has a drop down box for categories (All, Top Videos, Producer Picks, World, U.S., Business, Sports, Politics, Law, Sci-Tech, Health, Entertainment, Education, Best of tv, Jeanne Moos, Offbeat, Special Reports) and runs more stable than before. Also on Sat & Sun from 1-2pm ET (on pipe 2) a Pipeline/US anchor has a hour of live coverage…. Although I like watching CNNI too since it doesn’t come on my cable system.
3. flotsam | August 12th, 2006 at 5:04 pm
Are you missing the point here.
Phil Kent, a smart man, is suggesting clearly that there ae questions about the value of the “retail’ market for video because of societal belief that news content should be free.
That being the case, he is calling into question the business model for Pipeline.
Therefore questions about drop downs and the need for the “Windows client” to improve are off the mark. The mark is that Pipeline was built on the belief that retail video pay-to-view would work. Kent is saying “hmmm, maybe not.”
Look for it do disappear is my bet along with Times Select.
4. Anonymous | August 14th, 2006 at 7:22 am
If they had paid attention to the audience research before pouring millions into Pipeline, maybe Kent wouldn’t have to reconsider now.
This was a vanity project for TV executive who thought they could build a $100 million business from a TV channel on the Web. (For people at work who didn’t have television?)
Please CNN, hire some real Web executives and creative talent and try to revive CNN.com . It is dying because of your arrogance. (And CNN Exchange is not an improvement).
Abandon this “video player” mentality. Integrate the video with the other content types . And make a great Web site. (Emphasis on the WEB SITE part).
5. Anonymous | August 14th, 2006 at 7:23 am
I agree with flotsam words; but I disagree with the ending sentence: Pipeline and Times Select are services of completely different nature, and not because one is video and the other is text. While I really dislike Pipeline and its implementation, the real value of that service IS the content (not the player!) and there is no content that is compelling enough worth paying for. When a news is worth enough, you can get it anywhere on the web for free.
Times Select in this respect is completely different: in fact, you are not subscribing to get the news, you get those for free (besides, nothing is FREE: we pay for that content — dear Kent — by exposing ourselves to your advertisers!!!); what you get with Times Select are opinions and high level in-sights that are very valuable and CNN couldn’t possibly offer you because they don’t value their journalists enough to have good “thinking heads”.
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