HSN to debut shopping by remote
Cory Bergman August 13th, 2006
The Home Shopping Network is taking the wraps off a shop-by-remote system for digital TV subscribers. First, viewers must pre-register their credit card information. Then they can use the service by clicking on what they want to buy — no special cable box or remote control needed. And it takes just 30 seconds. Digital TV companies get a cut of the network’s sales. “We’ve been chomping at the bit” to offer the service, says John McDevitt, VP of HSN. (I can imagine, as this has the potential to dramatically increase impulse sales.) It’ll debut first in New York and Hawaii.
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