Comments on: 10 web news business questions that need a ‘yes’ http://www.lostremote.com/2006/08/14/10-web-news-business-questions-that-need-a-yes/ Where TV Finds the Future Sat, 11 Oct 2008 11:22:40 +0000 http://wordpress.org/?v=2.5.1 By: cefana.com http://www.lostremote.com/2006/08/14/10-web-news-business-questions-that-need-a-yes/#comment-245014 cefana.com Wed, 21 Mar 2007 19:20:52 +0000 http://www.lostremote.com/2006/08/14/10-web-news-business-questions-that-need-a-yes/#comment-245014 <strong>disola.com...</strong> yabola.com... disola.com…

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]]> By: Alyssa http://www.lostremote.com/2006/08/14/10-web-news-business-questions-that-need-a-yes/#comment-1973 Alyssa Wed, 16 Aug 2006 17:16:28 +0000 http://www.lostremote.com/2006/08/14/10-web-news-business-questions-that-need-a-yes/#comment-1973 Those are some very valid questions. Maybe it should start at a more basic level. Teach communication and journalism students, especially those who work at the school's TV station and (newspaper), to utillize both the "traditional " and the web. Thus ensuring that the next generation already has a solid understanding of how those platforms can enhance each other. Those are some very valid questions. Maybe it should start at a more basic level. Teach communication and journalism students, especially those who work at the school’s TV station and (newspaper), to utillize both the “traditional ” and the web. Thus ensuring that the next generation already has a solid understanding of how those platforms can enhance each other.

]]> By: Discouraged http://www.lostremote.com/2006/08/14/10-web-news-business-questions-that-need-a-yes/#comment-1885 Discouraged Wed, 16 Aug 2006 00:43:27 +0000 http://www.lostremote.com/2006/08/14/10-web-news-business-questions-that-need-a-yes/#comment-1885 Wow! My station can give a weak 'yes' to only two of the ten questions. My site is strictly repurposed newscast content plus wire stories. I can't get the News Director to even talk about making any changes to the daily workflow. Bummer. Wow! My station can give a weak ‘yes’ to only two of the ten questions. My site is strictly repurposed newscast content plus wire stories. I can’t get the News Director to even talk about making any changes to the daily workflow. Bummer.

]]> By: Charles http://www.lostremote.com/2006/08/14/10-web-news-business-questions-that-need-a-yes/#comment-1748 Charles Tue, 15 Aug 2006 05:43:09 +0000 http://www.lostremote.com/2006/08/14/10-web-news-business-questions-that-need-a-yes/#comment-1748 Hey, I'm glad to add my two cents. As an aspiring journalism student, it's fascinating to see how my (hopefully) future workplace is changing, even before I even start! Speaking about the newscasts being just a part of the whole picture, the news leader in my market, WOOD TV8, produces original webcasts for news updates and weather, plus they put up a good amount of local news on the site as well. It's nice to see a interest taken on getting local news up on the web. (WXMI, I'm talking to you!) For then, news does seem to be a 24 hour operation. If they're not on-air, then they're online. And that's really nice to see that kind of devotion come across to the public. (That's also yet another reason to like ABC's "World News Now" podcast/webcast.) On one other point... Seeing as you actually work in the biz, I'll cede on the whole "web and TV divisions" thing to you. :) Hey, I’m glad to add my two cents. As an aspiring journalism student, it’s fascinating to see how my (hopefully) future workplace is changing, even before I even start!

Speaking about the newscasts being just a part of the whole picture, the news leader in my market, WOOD TV8, produces original webcasts for news updates and weather, plus they put up a good amount of local news on the site as well. It’s nice to see a interest taken on getting local news up on the web. (WXMI, I’m talking to you!) For then, news does seem to be a 24 hour operation. If they’re not on-air, then they’re online. And that’s really nice to see that kind of devotion come across to the public. (That’s also yet another reason to like ABC’s “World News Now” podcast/webcast.)

On one other point… Seeing as you actually work in the biz, I’ll cede on the whole “web and TV divisions” thing to you. :)

]]> By: Steve Safran http://www.lostremote.com/2006/08/14/10-web-news-business-questions-that-need-a-yes/#comment-1727 Steve Safran Tue, 15 Aug 2006 04:12:46 +0000 http://www.lostremote.com/2006/08/14/10-web-news-business-questions-that-need-a-yes/#comment-1727 Charles: good comments, good observations. You're absolutely right - they are all "in the news business." By 1/2 hour promo for a newscast, I don't actually mean a promo in the sense of an ad. I was trying to turn the model on its head. Right now, there are too many sites that are nothing but promos for their station's shows. What I'm suggesting is that the newscast will be a small element as a part of the larger product of news and information. But there shouldn't BE "web and TV divisions." Enough with the divisions. Too divisive. The tool is not the artist. So I respectfully disagree that there should be independent sides to any news organization. Believe me, I've seen that, and that means is two rooms of people who don't talk to each other. We're all on the same page here at LR, it's really just a matter of degrees. Fundmentally, we all want better news. And we want the kind of smart and thoughtful conversation we have at LR. Thanks for adding to it. Charles: good comments, good observations. You’re absolutely right - they are all “in the news business.”

By 1/2 hour promo for a newscast, I don’t actually mean a promo in the sense of an ad. I was trying to turn the model on its head. Right now, there are too many sites that are nothing but promos for their station’s shows. What I’m suggesting is that the newscast will be a small element as a part of the larger product of news and information.

But there shouldn’t BE “web and TV divisions.” Enough with the divisions. Too divisive. The tool is not the artist. So I respectfully disagree that there should be independent sides to any news organization. Believe me, I’ve seen that, and that means is two rooms of people who don’t talk to each other.

We’re all on the same page here at LR, it’s really just a matter of degrees. Fundmentally, we all want better news. And we want the kind of smart and thoughtful conversation we have at LR. Thanks for adding to it.

]]> By: Charles http://www.lostremote.com/2006/08/14/10-web-news-business-questions-that-need-a-yes/#comment-1726 Charles Tue, 15 Aug 2006 04:02:21 +0000 http://www.lostremote.com/2006/08/14/10-web-news-business-questions-that-need-a-yes/#comment-1726 The newscast should never, NEVER be one big promo for the website. That's just shilling a product, and people never take too kindly to that. They'll see through it, and move along. The newscasts and the web should compliment each other. You can use only one medium and get enough information to get on by, but if you use both together, you get a fuller, more in-depth understanding. (Like crossover episodes of "Buffy" and "Angel". You didn't need to see the other series to understand what's going on, but seeing the other series helped make some other things clearer.) News divisions should never be focused on "are we a web business?" or "are we a TV business?". Rather, it should go back to being "are we a news business?". If you can get the info out on TV, great. If not, the website is a great tool for information. Neither should make each other outdated or unnecessary, but work together in harmony. And consider to the fact that some people just plain don't like technology, period. Watching a newscast that relies heavily on the web division isn't going to make those viewers feel comfortable. (And local news especially can't afford to tick off any viewers!) Both the web and TV divisions should be able to stand on their own two legs. They should work together, yes, but BOTH sides need to be strong and independant. After all, it's the brand, style and delivery that people trust in a news organization. And if you can translate that to any medium, you'll have a happy core fanbase. The newscast should never, NEVER be one big promo for the website. That’s just shilling a product, and people never take too kindly to that. They’ll see through it, and move along.

The newscasts and the web should compliment each other. You can use only one medium and get enough information to get on by, but if you use both together, you get a fuller, more in-depth understanding. (Like crossover episodes of “Buffy” and “Angel”. You didn’t need to see the other series to understand what’s going on, but seeing the other series helped make some other things clearer.)

News divisions should never be focused on “are we a web business?” or “are we a TV business?”. Rather, it should go back to being “are we a news business?”. If you can get the info out on TV, great. If not, the website is a great tool for information. Neither should make each other outdated or unnecessary, but work together in harmony.

And consider to the fact that some people just plain don’t like technology, period. Watching a newscast that relies heavily on the web division isn’t going to make those viewers feel comfortable. (And local news especially can’t afford to tick off any viewers!) Both the web and TV divisions should be able to stand on their own two legs. They should work together, yes, but BOTH sides need to be strong and independant.

After all, it’s the brand, style and delivery that people trust in a news organization. And if you can translate that to any medium, you’ll have a happy core fanbase.

]]> By: KC http://www.lostremote.com/2006/08/14/10-web-news-business-questions-that-need-a-yes/#comment-1721 KC Tue, 15 Aug 2006 03:30:50 +0000 http://www.lostremote.com/2006/08/14/10-web-news-business-questions-that-need-a-yes/#comment-1721 #2 is a tough nut to crack--in some places, like mine, probably the toughest of all. Some people get it, some people don't--partly, I think, because they're afraid of what they're missing. Consider the position of those still on the wrong side of the digital divide in the newsroom: what does your future hold if you're not already doing your job online? If I were still a line producer, or if I was an anchor, I'd be very worried about my future. Both of those jobs are now obsolete. #2 is a tough nut to crack–in some places, like mine, probably the toughest of all. Some people get it, some people don’t–partly, I think, because they’re afraid of what they’re missing. Consider the position of those still on the wrong side of the digital divide in the newsroom: what does your future hold if you’re not already doing your job online? If I were still a line producer, or if I was an anchor, I’d be very worried about my future. Both of those jobs are now obsolete.

]]> By: Tim http://www.lostremote.com/2006/08/14/10-web-news-business-questions-that-need-a-yes/#comment-1690 Tim Tue, 15 Aug 2006 01:06:36 +0000 http://www.lostremote.com/2006/08/14/10-web-news-business-questions-that-need-a-yes/#comment-1690 ____________ [ Your ] ====> broadcast show [ News ] ====> web [ Ops. ] ====> mobile devices ------------------ ====> future unheard-of-yet delivery platform Make it so the creation of your news department can be put into any output media/format you want. ____________
[ Your ] ====> broadcast show
[ News ] ====> web
[ Ops. ] ====> mobile devices
—————— ====> future unheard-of-yet delivery platform

Make it so the creation of your news department can be put into any output media/format you want.

]]> By: Safran http://www.lostremote.com/2006/08/14/10-web-news-business-questions-that-need-a-yes/#comment-1669 Safran Mon, 14 Aug 2006 22:36:52 +0000 http://www.lostremote.com/2006/08/14/10-web-news-business-questions-that-need-a-yes/#comment-1669 KJ: Outstanding. It is our position at LR that the TV newscast will eventually become the promo for the web-based news product. After all, if you spend that much money for a news operation, where do you want your efforts: on a 1/2 hour TV show, or a 24 hour news and information service? Don't become obsolete with your newscast. Make it obsolete. Fantastic. KJ: Outstanding. It is our position at LR that the TV newscast will eventually become the promo for the web-based news product. After all, if you spend that much money for a news operation, where do you want your efforts: on a 1/2 hour TV show, or a 24 hour news and information service?

Don’t become obsolete with your newscast. Make it obsolete. Fantastic.

]]> By: KJ http://www.lostremote.com/2006/08/14/10-web-news-business-questions-that-need-a-yes/#comment-1661 KJ Mon, 14 Aug 2006 22:14:27 +0000 http://www.lostremote.com/2006/08/14/10-web-news-business-questions-that-need-a-yes/#comment-1661 Here's the long-term winning strategy for local TV news; After answering question 3 with an emphatic 'yes' - become a 24/7 web-based local news operation that just happens to also produce 6-8 hours of news for broadcast...until your audience no longer watches the broadcast version. That's the fast track to owning the local news market and not being left in the dust by some company you've never even heard of, who is plotting to do this right now. Acting on this RIGHT NOW might even be too late... Here’s the long-term winning strategy for local TV news;
After answering question 3 with an emphatic ‘yes’ - become a 24/7 web-based local news operation that just happens to also produce 6-8 hours of news for broadcast…until your audience no longer watches the broadcast version.

That’s the fast track to owning the local news market and not being left in the dust by some company you’ve never even heard of, who is plotting to do this right now.

Acting on this RIGHT NOW might even be too late…

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