Adaptive Path UX Week: Are you user experienced?

David Johnson August 15th, 2006

I trotted up the street to sit in on some of Adaptive Path’s UX Week confab here in Washington D.C. The focus of the program is considering the user in design and development of online products. Some lostremoters may recall a previous thread where we asked you what you considered the best designed broadcast Web site. The user experience gurus at Adaptive Path (remember, these are the folks who thought of AJAX) put a lot of stock into using business logic in searching for the value proposition when approaching design and interaction. What may be good for e-commerce and b2b may be good to consider when thinking about maximizing broadcast online design. The bottom line: Good design is money in the bank, not a cost center. Where do you get the most buck for your clicks, and where do you want your users to go? When you walk into the next management meeting where every department wants a piece of the homepage, the tone of the conversation may change when you start talking about the user experience in terms of Net Present Value and the opportunity cost of overloading. The big message is: if you can’t measure it, it’s not worth doing.