Bye Froogle, hello video
David Johnson August 15th, 2006
Google quietly ditched the link to Froogle on its home page and replaced it with a link to Google Video. Just how big is it to be on the minimalist home page of the search giant? Google Video snagged twice its usual share of clicks on Google properties the day of the switch. Before the switch, about half of Google Video’s traffic came from the Google home page; the day of the switch, that amount jumped to 70 percent. The move speaks volumes about the stock Google is placing on online video advertising instead of chasing the comparison shopping dragon with lackluster results. Froogle has been lagging behind Shopzilla and Yahoo’s shopping product.
6 Comments Add your own
1. Cory | August 15th, 2006 at 8:53 am
You have to admire Google in a world where TV and newspaper sites jam a billion links on the home page. Instead of adding just one more to the sparse navigation list of five items, they made the tough decision and booted Froogle for video. Love it.
2. Scott Matthewman | August 15th, 2006 at 8:55 am
I note that the Froogle link is still on the UK home page. I can’t imagine that’ll stay like that for too long — Google Video launched a UK-focussed version not too long ago.
3. Hal | August 15th, 2006 at 9:34 am
FYI - YOUTUBE.COM has been down now for 2 hours and counting.
Good news for GOOGLE VIDEO
4. David Johnson | August 15th, 2006 at 11:14 am
by the way, here’s an old (but very good) article on the design philosophy management behind google’s home page:
http://www.businessweek.com/magazine/content/05_40/b3953098.htm
5. Cory | August 15th, 2006 at 4:28 pm
Also, Google Video has appeared on Google Toolbars.
6. Lost Remote TV Blog&hellip | August 20th, 2006 at 4:17 pm
[...] Monday: Google adds video tab to home page [...]
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