Traffic to user video sites skyrocketing
Cory Bergman August 15th, 2006
Wow, look at these Comscore stats for July alone: MySpace Video doubled, Yahoo Video jumped 28 percent and YouTube rose 20 percent. That’s over a single month. Plus, YouTube is now ranked in Comscore’s top 50 list. “The trends we’re witnessing indicate that online video is emerging from its infancy and entering the mainstream,” said Jack Flanagan, EVP of Comscore Media Metrix. Yes, but traditional media-produced video is not growing nearly as fast as user created video. The implication is clear if it wasn’t obvious before: media organizations must 1) pursue user created video as quickly as possible and 2) instill YouTube-like functionality in traditional video presentations.
5 Comments Add your own
1. thedetroitchannel | August 15th, 2006 at 6:41 pm
3) continue the mantra: “the internet is just a fad, the internet is just a fad…”
2. flotsam | August 15th, 2006 at 7:37 pm
so comscore counts…but what happens to all those numbers and rankings for video when nielsen starts to be the “count of record” for video which seems to be soon to happen?
anybody have any ideas?
3. W | August 16th, 2006 at 7:18 am
The problem with these scores is there’s no way to tell if it’s substantive content or a clip where a guy gets hit in the schwanz. My gut tells me everyone is watching the latter and ignoring the former.
I like seeing a good crotch injury as much as the next person, but I can’t say I’d want to put them on my site.
4. Lost Remote TV Blog&hellip | August 20th, 2006 at 4:15 pm
[...] Tuesday: Traffic to user video sites skyrocketing [...]
5. tx | January 18th, 2008 at 2:18 pm
Wow, thanks for the excellent information!
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