YouTube making ’significant revenues’
Cory Bergman August 16th, 2006
So says YouTube co-founder Chad Hurley at a Bay Area conference. “We’re in a good position,” Hurley said. “We have the largest audience because we’ve created the largest library of content. When people make a decision to put content online, they want to get on YouTube to reach that large audience.” Hurley said YouTube is looking at ways to extend its video to the mobile universe. And he blamed yesterday’s site outage on a database problem. (Via PaidContent)
16 Comments Add your own
1. flotsam | August 16th, 2006 at 4:21 pm
Hey wait a minute.
“youtube making “significant revnues” is your headline.
i read waiting for a supporting number in your post. no number.
have you been sucked in? are you part of the youtube machine because it is the current vidoe hot ticket?
welcome to business news 101 in which revenue stories demand numbers.
a headlined piece that “confirms” signficant revenues better damned well have a number in the post or you stand ready to be accused of, dare i say, whoring? or worse a site of interest to the sec?
huh?>
2. Cory | August 16th, 2006 at 4:26 pm
Hey flotsam,
Did you read the story that I linked? It said:
YouTube is producing “significant revenues,” Hurley said
That’s all the information Hurley provided. And I’m sorry, I don’t have access to their internal numbers. Neither does anyone else outside YouTube.
And you may notice I put quotes around it in the headline, as well.
3. thedetroitchannel | August 16th, 2006 at 6:28 pm
cory, no offense, but i’m with the other guy on this one.
the line “when people make a decision to put content online” is rather a joke: more often than not that content belongs to someone else. some decision.
other than that it’s like a guy said earlier today; a guy getting it in the nads.
lr has taken to task any and all old media-types, don’t let the new guys slide.
4. Cory | August 16th, 2006 at 6:43 pm
You know what, guys, I wave the YouTube flag on LostRemote for these reasons:
1. YouTube is one of the biggest media phenomenons in recent memory. In just over a year, it now commands the majority of all video consumed online. People are now visiting YouTube as a default to find video, even if they know the video was produced by another site. It’s the Google effect all over again.
2. Traditional media sits around with its lawyers, scratches its head and stays out of the unmoderated user-created video space while YouTube and the portals grab the biggest audience — one of the biggest media mistakes in recent memory.
3. User video is still in its infancy. Just imagine how much video will be flying around in just a few years as every new cell phone has built-in video capability. The people have spoken: they want complete control over their video experience.
Just like in the early days of Lost Remote when we praised Craigslist up and down, I’m praising YouTube with the hope that someone out there realizes that it’s time to compete before it’s too late.
With Craigslist, it didn’t work. Maybe this time it will.
5. Cory Bergman | August 16th, 2006 at 6:49 pm
And one more thing. While traditional media folks like to think the majority of YouTube’s traffic comes from stolen copyrighted material, I’ll bet you it doesn’t.
The majority of YouTube’s traffic comes from group-level video consumption. For example, the five guys who go to Mexico and shoot a video and then share it with all their friends. Keep in mind YouTube receives 65,000 videos a day, and only a few of them are highlighted on the home page, and only a few spike with big numbers. It’s the long tail that’s accounting for all the traffic. All the 5-10-15 viewed clips that are shared in small groups.
That’s why broadcasters don’t get it. The long tail eludes them. And they’re missing a tremendous opportunity because of it.
6. Safran | August 16th, 2006 at 7:52 pm
Cory: Agreed. People are still thinking of YouTube all wrong. It has nothing to do with copyrighted videos. Take away the copyrighted stuff and you still have a monster hit. It is the astonishing number of amateur videos on YT that lead to its success, not the few pieces from network shows.
I get asked so often “Aren’t most of the videos on YouTube lousy?” Yes. And that’s not even close to the point. 100 percent of the videos get watched. Even if it’s by one or two people, each small video with a small audience adds up to a large audience.
Flotsam: I’m surprised at you. You’re a longtime reader. What an ugly, insulting thing to say to Cory. You’ve written some stuff here I didn’t agree with before. But this time I hope you’ll reconsider your words. Cory puts his name behind his.
Some times when you give people a soap box, they give a great speech. Some times, they just slip on the soap.
7. thedetroitchannel | August 16th, 2006 at 8:04 pm
safran just slipped on the soap!
hopefully, someone had a camera on it and will post it on yt!!!
flotsam and i have simply taken the man’s own words to task.
he questions the statement about “significant revenue” and i about the “decision to put content online”.
i’d have questioned the line about revenue, but he beat me to it!
8. thelosangeleschannel | August 16th, 2006 at 8:36 pm
ok, why pay for an ad on youtube when you can just post it there for free?
make it as entertaining as some guy slipping on a bar of soap and voila!, an audience!!!
9. thewashingtonchannel | August 16th, 2006 at 8:39 pm
maybe reading between the chad hurley lines makes his comment about “generating significant revenue” work.
burning through a million dollars a month in bandwidth is generating a million dollars in revenue for somebody!
that’s significant, right?
10. flotsam | August 17th, 2006 at 6:35 am
so cory.. i most certainly did read what you linked to. and i looked for a number with a dollar sign. any number and any dollar sign that would have provided factual spine for the story and validate the headline.
you just quote hurley’s unsubstantiated headline. put a big fat endorsing headline on it and then say: hey he said it.
your work for a broadcast organization. would they let that kind of unstantiated “fact” just float out there? not in my newsroom or on my broadcast or website.
i come back to broadcast journalism and just plain old journalism 101. you either report or cheerlead and in this case i think you did the latter. grade here has to be an F.
and washigtonchannel is right. *somebody* is making money but not necessarily YouTube as LR’s headline would lead a user to believer.
be a guy cory. admit you were wrong and let’s move on.
11. thedetroitchannel | August 17th, 2006 at 8:02 am
no matter who’s right or wrong, “ugly, insulting” or just slipped on some soap it’s a fact that o’reilly’s no spin zone has nothing on LR.
that’s a testament to lr’s staff and faithful.
keep up the good work, y’all!
now, can we move on?
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