Dir. of Nat’l Sales, CBS Stations Digital Media

New York

Cory Bergman August 18th, 2006

Director of National Sales
CBS Television Stations Digital Media
New York

The Advertising Sales Manager’s primary responsibility is to
aggressively pursue digital media ad sales directly with interactive
and traditional advertising agencies, as well as directly to all
relevant clients and generate national online revenue over our CBS
owned and operated TV Stations web sites. This position requires a
proven track record of driving revenue through the development of
long term relationships with clients and agencies. Candidate must
have demonstrated the ability to manage complex negotiations to
successful closure and delivery, as well as the ability to convert
national offline advertising dollars to online.

This individual will coordinate the sales and service (along with
their Ad Operations Account Services Manager) of all advertising
schedules for their assigned TV station and geographic territory.
Reporting to the Director of National Advertising Sales, this
position will be responsible for regularly reporting advertising
sales revenue, sales and inventory forecasting and CPM analysis in
relation to plan. Ideal candidates will have an understanding of
high tech and consumer sales and marketing. They will be on top of
shifting media trends, and how the web is impacting marketplaces and
companies’ business models. They will demonstrate an ability to think
creatively, sell strategically, and communicate efficiently internally
and externally.

Responsibilities:

- Grow ad sales revenue and exceed revenue goals by prospecting
for new clients in national sales

- Will set and own territory sales agenda including, prioritizing
and organizing sales calls based on maximum potential return.

- On-going coordination with National Sales Director on account
strategy and sales plans

- Work closely with Ad Sales Operations to coordinate all ad
sales

- Effectively monitor and evaluate the local station’s online
inventory and their current pricing

- On-going review and evaluation of local station and network
inventory

- Regularly manage agency/client relationships

- Meet and exceed revenue goals

- Sell multi-market ad packages to national online and traditional
advertising agencies

- Collaborate with Director of National Advertising Sales, Marketing
Services Manager, Business Development Manager, Director of Research
and Editorial staff to help:

o Bringing relevant local opportunities and helping to develop
effective research and innovative marketing tools by pinpointing
online consumer trends necessary to create category and
advertiser-specific strategic solutions

o Analyze competitive (local) online media marketplace

o Prepare and review local market sales reports and periodic
forecasts

Qualifications (The ideal candidate will have):

o Minimum 2-3 years of online advertising sales along with 5 years of
other media sales experience (TV sales experience, is a plus).

o BS / BA degree required

o Dedicated and driven work ethic, excellent writing skills,
comfortable making presentations to all size groups (5-50),
outstanding computer skills, 15% travel required

To apply, please send your resume to manderson@cbs.com.

EOE.