Specialization works best for new cable channels
Steve Safran August 18th, 2006
Cable viewers like the newest channels with strong brands and a clear focus on what their programming is, according to Beta Research, a firm in New York. From the Media Life Magazine article: “Emerging networks ranking the highest in viewing interest were Fox Movie Channel, Hallmark Movie Channel, Science Channel, Discovery Home, History International, Biography Channel, Weatherscan, NFL Network, IFC and DIY.” Remember when people used to laugh at the idea of a channel dedicated to one topic?
6 Comments Add your own
1. thedetroitchannel | August 19th, 2006 at 7:09 am
heck, i can remember when people used to laugh at the idea of a channel dedicated to one AREA.
not only will you see a bostonchannel, you will ultimately have access to hyper-local neighborhood stuff.
i continue to watch the struggles of the fine folks at backfence with this in mind.
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5. Bikos | November 24th, 2007 at 11:42 am
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6. Giorgos | February 2nd, 2008 at 12:24 am
interesting
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