Weekend funny: ‘Blackberry Crackberry’
What do you get when you combine Cory’s two addictions - YouTube and the Crackberry? A funny mock PSA embedded right here on LR. (Thanks, LR Spouse!)
4 comments August 19th, 2006
Archive for August 19th, 2006
‘Easter eggs’ coming to TV ads
Video gamers know the term: “Easter eggs” are hidden surprises that you can discover when you go off the beaten path. Now a similar concept is coming to television this fall. Advertisers are embedding Easter eggs of expanded content inside ads that reveal themselves only when DVR viewers hit pause at certain moments. GE experimented with Easter eggs in May with an ad that featured a dancing elephant in the jungle. Viewers could pause the ad (with prompting) to reveal various fictional factoids. Turns out, GE says viewers spent more than two minutes watching and reading the 30-second spot.
5 comments August 19th, 2006
Quite a week in online video
A quick wrap-up of the major developments this last week with online video:
3 comments August 19th, 2006
