It’s certainly standard fare these days for TV award shows to offer expanded video programming online, but MTV is planning to go to the next level with the Video Music Awards on August 31. Using its Overdrive broadband service, MTV.com says it will offer extensive live coverage from the press room to backstage to the dressing rooms. “I have personally spoken with a number of artists about this and the reaction I have gotten is ‘that is so cool, that’s what you should be doing, that’s what I want to watch’ — even though they’re the ones that are involved in it,” said Dave Sirulnick, MTV executive VP.



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