Photojournalist (PT), KCPQ-TV
Seattle
Read the full post 3 comments August 21st, 2006
Through Sprint’s partnership with Airplay — a mobile company founded by Morgan Guenther, the former president of TiVo — Emmy viewers will be able to answer trivia questions and predict winners in real time via their mobile phones. While the game application is free, contestants will incur some data charges along the way.
Add comment August 21st, 2006
I have to say, I’m starting to love the “Make a Mock Web 2.0 Logo” meme. There have been amazingly funny (and talented) entries in contests. And now there’s the Web 2.0 V2 Logo Creatr (beta!) site that lets you put in your site name and quicker than you can say “social networking” you’ve got your 2.0 logo. Here’s ours:
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(Thanks, esoterica.)
10 comments August 21st, 2006
CBS Digital Media has appointed veteran network strategist Jonathan Barzilay to the newly created position of senior VP entertainment. And NBC has promoted Vivi Zigler to the new position of executive VP NBC Digital Entertainment and New Media.
4 comments August 21st, 2006
John Mayer’s performance this Friday on the Today Show’s Summer Concert Series will be available soon after it airs for $3.99 on iTunes. “This offering of John Mayer’s concert on iTunes represents a new way of expanding the reach of our concert series, and is terrific collaboration of the television, technology and music industries,” said Jim Bell, executive producer of Today. The concert will be part of a new iTunes section called “NBC News on Stage” that will feature “memorable, extended conversations with some of the biggest legends of the music world” from the NBC News archives for $1.99 each. NBC already offers archived news content for sale on iTunes.
4 comments August 21st, 2006
XM Satellite Radio quietly announced it’s dumping MSNBC from its lineup as of September 4 “due to changes in the MSNBC schedule line-up.” (Very quietly, actually. Look toward the bottom of their page.) The Daily Kos points us to an online petition to “Save MSNBC on XM Satellite Radio.” I can summarize the petition’s argument in two words: Olbermann’s funny. Agreed. And I like my choices of cable news audio as I drive around. Can’t you two work it out? If not for us, for the … OK, for us. (Thanks, CM!)
82 comments August 21st, 2006
The same technology that’s been used by the sports networks for several years will now be used as an on-court officiating tool for the U.S. Open next week. Powered by Hawk-Eye Innovations, the system can measure ball position to within three millimeters using eight cameras. “Hawk-Eye’s great,” says John McEnroe. “People always say to me, ‘Well you’d have no one to yell at, John!’ And my answer to that is: ‘I would find someone in the crowd!’”
5 comments August 21st, 2006
That’s what one interactive marketer is suggesting. “The CPM is almost the elephant in the room that no one talks about,” writes Jay Krihak, partner of MEC Interaction, about the rising price of broadband video ads. “Is the premium price that affords one the ‘privilege’ of running ads before online video content really worth the added cost, or simply cost-prohibitive?” He has a point. As consumption continues to skyrocket, the law of supply vs. demand will come into play and begin to put downward pressure on CPMs. The sites with the best experiences, most unique content and strongest brands will have the most negotiating leverage. The commodity video sites will have the least. (Free reg. req.)
26 comments August 21st, 2006
Stargate SG1 and Stargate Atlantis are now available on iTunes, and MGM says it will have more announcements coming soon for additional TV shows.
4 comments August 21st, 2006
The Online News Association has booked Mark Cuban to keynote their 2006 conference, which is directing some attention toward his new journalism venture, Sharesleuth. “(It) raises no end of troubling ethical and journalistic, if not legal, questions about his media activities,” writes Jeff Jarvis.
7 comments August 21st, 2006
This just in to One LR Plaza! Today! On BC Beat! A story you won’t find anywhere else! Find out what a news observer discovered when he tuned in to a Los Angeles television station’s local news. Could it happen here? Are your children at risk? Should you bring the elderly indoors? I’m Steve Safran, Lost Remote is Live, Local and Late for Lunch. The link for you starts… right now.
4 comments August 21st, 2006
The National Association of Broadcasters continues to take every opportunity to jab satellite radio. No opportunity too small, either. Today’s NAB SmartBrief leads with “NAB: Satellite can’t compete with listeners’ love of local,” a link to a story in the Kennebec (Maine) Journal in which they take a gleeful dig at sat radio. And yes - the NAB takes the opportunity to push how HD radio will squash sat radio. NAB: This is so important to understand. It’s not about Satellite Radio vs Terrestrial Radio any more than it’s about Satellite TV vs Broadcast TV. Satellite and terrestrial radio compliment each other. Work with them, not against them.
10 comments August 21st, 2006
This morning Broadcasting and Cable ran a quick tidbit about some of CBS News’ marketing efforts for the debut of Ms. Couric. To thumb its nose at NBC News, CBS has bought ad space in the Rockefeller Center subway station, among other Manhattan hotspots. That tactic seems so tired. Even the promos CBS has been running touting Katie seem heavy on typical fluffy TV news promises, but lite on what is going to make the CBS Evening News really different beyond Katie. LR applauds all the neat web features that will be launched with the new broadcast. However, they are all focused on “pushing out” content, rather than collecting information from consumers. If the community has no role in the broadcast, CBS News is missing out on a marketing tool more powerful than broadcast promotion, word of mouth. If you had to cut a promo for the CBS Evening News, how would you make it stand out?
4 comments August 21st, 2006
With the midterm elections drawing near, MSNBC.com says it will showcase National Journal Group content (National Journal, CongressDaily and The Hotline) inside an expanded politics section. The new alliance will kick off on September 7th. More details in the press release…
Read the full post 7 comments August 21st, 2006
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