NBC considers ‘TV for Me’ promotion
Cory Bergman August 22nd, 2006
MediaPost does a little snooping around and finds that NBC has trademarked the line “TV for Me.” Perhaps an upcoming promotion campaign? The new “Must See TV?” Who knows, but it’s clear that the internet ideal of personalization is becoming a popular marketing approach, even for stuff that can’t be personalized. Take, for example, News Corp’s new MyNetworkTV, which launches in a couple weeks. (Free reg. req.)
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