Godin: Radio should think small, too

Steve Safran August 23rd, 2006

My official favorite radio blog, Hear 2.0, interviews Seth Godin and gets his thoughts on the future of radio. It’s something we’ve long debated at LR - we love local content, remember - and Godin’s thoughts are right on the mark. “If I ran a media company today, I’d say, “How can I turn this group of 100,000 listeners into 1,000 groups of 100 people who wanna subscribe to a podcast? How can I deliver exactly what they want, anticipate it, offer them personal and relevant information that they need when they need it.” Godin is making the rounds, promoting his new book “Small Is the New Big“

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