New Orleans plummets in market rankings
Cory Bergman August 23rd, 2006
Nielsen has released its updated list of television markets ranked by population, and one market — as expected — took a big hit. New Orleans dropped 11 markets from 43 to 54 on a loss of 105,190 TV households. The next big mover, as always, is Las Vegas moving up 5 markets to 43. Other changes: San Francisco Bay Area climbs one to 5. Dallas moves up one to 6. And Boston slides down to 7. Phoenix (now 13) and Seattle (14) change positions. Same goes for Miami (now 16) and Cleveland (17). And Orlando (now 19) and Sacramento (20). Here’s the press release, then click on the link along the right column for an Excel file of the entire list.
6 Comments Add your own
1. Anonymous | August 23rd, 2006 at 2:11 pm
Quite a slide for Boston.
2. Safran | August 23rd, 2006 at 2:49 pm
It coincides with the Red Sox slide.
3. thedetroitchannel | August 23rd, 2006 at 3:12 pm
hey, the tigers ain’t faring much better these days.
4. Nielsen 2007 DMA Markets &hellip | August 23rd, 2006 at 3:18 pm
[...] Nielsen Press Release /via LostRemote/Nielsen Reports 1.1% increase in U.S. Television Households for the 2006-2007 Season [...]
5. ENCYCLOPEDIA HANASIANA&hellip | August 24th, 2006 at 9:30 pm
The Final Insult…
According to the recent Nielsen numbers, the shrinking city of New Orleans has fallen 11 spots to become the nation’s 54th largest media market. Since the ability to influence advertising and television programming is one of our few remaining freedoms…
6. Chip Mahaney | August 27th, 2006 at 2:12 pm
I think Nielsen was conservative with regard to New Orleans, meaning I think they must have accounted for more people than who currently physically live in the city. We figured they would be knocked out of the top 100 markets, at least for a year or two.
But my guess is that Nielsen is using some factor that includes the number of people who they estimate will return to the city in the next year or two.
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