CBS to promote shows through Bluetooth
Cory Bergman August 24th, 2006
Walk up to any of five Bluetooth-powered terminals in Grand Central terminal in New York, and you’ll be able to download 30-second video clips on your mobile phone of five CBS shows, Shark, Smith, Jericho, The Class and CSI. Innovative. But I have to wonder, other than the novelty, why would anyone wanna download and watch 30-second network TV promos on their cell phones? (WSJ paid subscription, via PaidContent)
4 Comments Add your own
1. Kerry | August 24th, 2006 at 2:23 am
Next big thing, Cory.
Next
Big
Thing.
2. Maria making pictures | August 24th, 2006 at 4:41 am
Interesting development. I guess CBS likes to test new ways to spread their content.
Very creative , I think.
Thank you for sharing this story with me !
3. Chris B. | August 24th, 2006 at 9:14 am
Bluetooth advertising is still in its infancy here in the US, but has been quite successful in Europe for over a year — Especially in places like airports and train stations, where people are standing in line and have nothing better to do.
4. Cory | August 24th, 2006 at 9:31 am
I don’t question the future of Bluetooth advertising, I just question why people would want to watch 30-second promos of upcoming network shows.
Content, yes. Promos, no.
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