PBS to sell online ads
Cory Bergman August 24th, 2006
A good debate is brewing now that PBS has decided to move ahead with plans to sell advertising online. “PBS officials think they have a loophole because they aren’t prohibited from running ads online (as opposed to TV),” writes Center For Digital Democracy Executive Director Jeff Chester. “Congress must step in to bar PBS from running any ads—in any medium.” But PBS spokesman Kevin Dando responds, “Noncommercial does not mean non-revenue generating. PBS currently does have underwriting spots on-air, and we have explored this move into the online space very carefully and deliberately, and we plan to follow strict guidelines for the web.” Stay tuned…
4 Comments Add your own
1. JB | August 24th, 2006 at 12:44 pm
Given how Congress continues to try and cut funding for Public Broadcasting, I sure can’t blame them for going down this road. I think it could work, so long as they keep a pretty tight reign on the advertising and are very careful to separate content from commercials.
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