“…some competitors argue that Forbes.com’s popularity derives in part from racy, provocative or wealth-obsessed lifestyle features that have little to do with traditional business news — examples from this year include “The Hottest Billionaire Heiresses,” “Top Topless Beaches” and “America’s Drunkest Cities.” Also, competitors say that while eye-catching lifestyle stories may attract lots of readers, those readers are more transient and less likely to be the kind of high-powered professionals that advertisers pay more to reach.”

If any of that sounds familiar, let’s not be surprised by their numbers.