Guba offers cash for new sign-ups

So what do you do if you’re a video site that wants to compete with YouTube? Start handing out cash. Guba has started a reward program that gives active users .25 for each person they refer that signs up for a free subscription. The idea is to build up users who contribute content and hopefully convert them to frequent contributors — the lifeblood for user-created content sites. Sounds similar but not as nefarious as Netscape’s recent stunt to pay top contributors from sites like Digg to make the switch.