How to write to improve search results

Cory Bergman August 29th, 2006

Jakob Nielsen’s latest Alertbox looks at the art and science of writing content in such a way that stories are easily discovered in search. The biggest tip: Use “old” words. “Familiar words spring to mind when users create their search queries,” Nielsen writes. “If your writing favors made-up terms over legacy words, users won’t find your site.”

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