MTV’s VMAs to feature live ads
Cory Bergman August 29th, 2006
This sounds very cool. When MTV’s Video Music Awards goes to breaks, it will somehow transition to teens in a bedroom watching and interacting with the show live. It’s part of an integrated advertising deal with J.C. Penney. “We are looking to blur the edges between advertising and show content,” said J.C. Penney VP Michael Cape. “By making viewers feel more integrated into our advertisements, we are able to achieve a deeper emotional connection with our key audience.
7 Comments Add your own
1. Michael Gay | August 30th, 2006 at 4:41 am
Live ads on a broadcast? Funny how everything old is new again. (Remember the start of broadcasting, all radio ads were read/performed live too.)
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