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NBC to promote new show on Bebo.com

Posted by Cory Bergman on August 29, 2006

Bebo.com is a high school social networking site, and NBC has inked a deal to promote its upcoming show, Friday Night Lights. Users will be able to upload video, photos and blog posts about their own high school football experiences. Plus, NBC is sending “school spirit” kits of show-branded goodies to 1,000 high schools in the top 100 markets.