TiVo signs another ad deal

Cory Bergman August 30th, 2006

The company that invented ad-skipping has teamed up with a second major ad agency, Omnicom Group. TiVo CEO Tom Rogers says ad revenue doubled in the second quarter over last year and “this will be a revenue stream that will be quite material.” Two weeks ago, TiVo announced a deal to license DVR software to Cox. Meanwhile, TiVo lost $6.45 million in the second quarter due in part to hefty legal costs associated with the Echostar case.