New Netscape drops way off in Alexa ranking
Steve Safran August 31st, 2006
It has been three months since Netscape relaunched as a Digg-like portal. The result? A huge drop in visitors, at least according to its Alexa ranking. Frank Barnako at MarketWatch reports Netscape has dropped from the 238th most-visited site to #438. (That’s per Alexa rankings, which are a little fuzzy - but still…) The new “channels” on the site are drawing next to no traffic, and as many as 15% of the visitors may not have even noticed the change - they just go there for email. Netscape’s Jason Calacanis, who oversaw the change, says the fault lies with Alexa’s data-gathering methods. UPDATE: LR poster Jason, who links to Jason Calacanis’s site, writes in our comment section: “The reason for the drop is that we moved the email users and one of our large computer/browser deals to AOL.COM and AIM.COM domains. The web traffic after you take that out is actually up, and being up in August is a good thing because this is the slowest month of the year.”
11 Comments Add your own
1. Jason | August 31st, 2006 at 3:51 pm
The reason for the drop is that we moved the email users and one of our large computer/browser deals to AOL.COM and AIM.COM domains.
The web traffic after you take that out is actually up, and being up in August is a good thing because this is the slowest month of the year.
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