For summer TV, cable was the place to be

Steve Safran September 4th, 2006

The big summer viewing audience once again was on the cable nets and not the traditional broadcast nets. Ad-supported cable scored 61% of the primetime viewing audience over the summer, as broadcasters continue to give away three months of effort every year. The half-hearted attempts at original programming from the nets - the reailty shows - did OK. But cable originals took the honors. I’ve never understood the summer rerun mentality. In what other business would you write off 25% of your year?

6 Comments Add your own

  • 1. Mike Escutia  |  September 4th, 2006 at 1:19 pm

    I’m curious: Do they have the summer rerun mentality in other countries, or is it purely an American phenomenon?

  • 2. Chris Rooney  |  September 4th, 2006 at 5:18 pm

    I discovered “Mythbusters” on the Discovery Channel this summer. That show rocks!

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  • 6. Robert Gruner  |  December 30th, 2007 at 9:11 pm

    Am I the only cable subscriber that feels the pain of paying to watch a thousand or more ads and infomercials instead of programs at night. on Comcast ? today my statement arrived with anotehr proice increase. Ifeel stupid ayng them to watch commmercials they are being paid to run.

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