MTV tests on-demand ads

Stephen Warley September 6th, 2006

MTV is headed to the heartland to test out ad insertion technologies for on-demand programming, partnering with Sunflower Broadband in Lawrence, KS. Each time a subscriber accesses on-demand programming from Comedy Central an ad for the upcoming release of MTV Film’s Jackass: Number Two will be shown. MTV plans on serving up multiple variations of the ad, which is slated to run through the month of October.

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