WCBS teams with The Weather Channel
Cory Bergman September 6th, 2006
In a unique partnership, WCBS has partnered with The Weather Channel — long considered a competitor of sorts to local TV news. WCBS will use TWC’s forecasting resources, and TWC meteorologists will occasionally appear on air from major weather events. In return, WCBS is co-branding its coverage, and TWC can use the CBS station’s Doppler radar and coverage staff. As far as I can tell, there’s no online component to the partnership.
4 Comments Add your own
1. Anonymous | September 6th, 2006 at 6:08 pm
Atlanta’s WXIA did this for a while until the NBC Weather Plus deal came along. The problem is that no one really knows the Weather Channel anchor talent the same way they know local talent. So it just seemed to be the local anchor interviewing weather channel talent about the weather. Also, did it ruin the credibility of the local weather anchors? Probably not but it makes you wonder why you’d need to do that..
2. Rocker | September 7th, 2006 at 6:49 pm
I think this is feeding the beast. Bad for WCBS in the long haul; harmful to local tv as an industry.
3. Disappointed | September 11th, 2006 at 3:37 pm
I watch WCBS weather because I love John Bolaris. If I wanted to watch The Weather Channel forcast I’d pull it up online or watch in on The Weather Channel. I think this was a horrible decision. I want Johnny B’s forcast!
4. lucy | January 19th, 2008 at 4:58 am
Wow, thanks for the excellent information!
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